Business plan
A business plan for startups is a roadmap for success, outlining goals, strategies, financial projections, and market analysis to attract investors and guide growth.
→ 9 business models for billion-dollar startups
→ Why startups should embrace a lean strategy
External resources
→ Develop your business plan by business.gov.au
Go-to-market
A startup's go-to-market strategy is a plan to bring a new product to market by identifying the right customers and building channels to reach them.
→ How to align your sales and go-to-market strategy
→ Go-to-market strategy guide for SaaS startups
Pivots & crisis
Not every plan survives contact with the market. Spot the warning signs early, pivot with purpose, and know how to respond when things go wrong.
→ How to pivot your early-stage startup
→ How to be a pivot-ready startup founder
→ Subtle signs your startup may be doomed
→ How your startup can survive a crisis
→ Fail or scale: How startups can respond to crisis and grow stronger
Scaling
Scaling means growing revenue faster than costs. Know when you’re ready, which problems to fix first, and how to take your startup beyond Australia.
→ What’s the difference between a startup, scaleup, and tech company
→ How to go from startup to scaleup
→ Want to scale? Tackle these 5 startup problems first
→ 184 unicorns reveal 4 very different ways to scale a startup
→ 7 quick tips for Australian startups to scale internationally
→ How scaleups can tackle the barriers to international expansion
External resources
→ Go Global Toolkit by Austrade
→ Landing Pads by Austrade
→ Export Market Development Grants by Austrade
Validating your idea
Before you invest time and money, test whether your idea solves a real problem for a market big enough to build a business on.
→ How to clarify your startup idea
→ How to validate your startup idea
→ How to legitimise your startup idea (before you spend a cent)
→ How to validate your startup idea with a mentor
→ How to test your startup idea with family and friends
→ Is my startup viable? How to test your business
→ Is there a viable market for your startup?
→ How to find a gap in the market
