Marketing strategy
Crafting a solid marketing strategy is crucial for any startup to attract potential customers.
→ Setting up a marketing strategy
→ Marketing channels for startups
→ Measuring your marketing success
→ How to align your sales and go-to-market strategy, by Josephine Too
Branding
Branding is how people perceive your startup. It's the feeling and image they associate with your company.
→ A guide to branding for startups
Paid channels
Paid marketing channels help startups drive traffic and conversions. Examples include social media ads, search engine marketing, display advertising, and influencer marketing.
Owned channels
Owned marketing channels are online platforms that your startup owns, like website or social media profiles. They're powerful tools to connect with your customers and promote products.
→ Content marketing for startups
Earned channels
Earned media happens when customers or other people promote your startup for you, either through word-of-mouth, social media shares or press coverage. They're free and highly valuable.
