Marketing strategy
Crafting a solid marketing strategy is crucial for any startup to attract potential customers.
→ Setting up a marketing strategy
→ Marketing channels for startups
→ Measuring your marketing success
→ How to align your sales and go-to-market strategy
→ How to find your startup’s target audience: A step-by-step guide
External resources
→ Advertising and promotions by the ACCC
→ Avoid sending spam by ACMA
Branding
Branding is how people perceive your startup. It's the feeling and image they associate with your company.
→ A guide to branding for startups
Media and earned channels
Earned media happens when customers or other people promote your startup for you, either through word-of-mouth, social media shares or press coverage. They're free and highly valuable.
→ A guide to public relations for startups
Sales
Great products don’t sell themselves. Build a repeatable way to find, win and keep the right customers, even if selling doesn’t come naturally.
→ How to get your first startup customers
→ How to sell for founders who hate selling
→ 7 proven tips for startups writing cold emails
→ How to build your sales and marketing systems before you scale
Pricing
Pricing is one of the biggest levers on your growth and margins. Set a price that reflects your value and turns users into paying customers.
→ How to master startup pricing
Owned channels
Owned marketing channels are online platforms that your startup owns, like website or social media profiles. They're powerful tools to connect with your customers and promote products.
→ Content marketing for startups
External resources
→ SEO Starter Guide by Google Search Central
Paid channels
Paid marketing channels help startups drive traffic and conversions. Examples include social media ads, search engine marketing, display advertising, and influencer marketing.
