Product management
For startups to succeed, they need to build products that people want. Product management ensures they have a clear plan for developing and improving the products over time.
→ How to test and revise your startup MVP
→ Stop building Frankenstein products
→ Top 3 product management tips for startups in uncertain times
External resources
→ Preventing common mistakes in product development by Brainmates
→ Building a killer product strategy by Brainmates
→ Value proposition design best practices by Steve Forbes
→ How to test business ideas by Steve Forbes
Customer research
Customer research is the process of gathering information about customers' needs, behaviours, and preferences to inform product development and decision-making, ultimately leading to more successful products.
→ How to find your startup customer’s pain points
→ 4 ways founders can pressure-test customer problems
→ How to know your startup meets customer needs
→ How to get genuine feedback on your startup
→ Top questions to get useful feedback on your startup
→ Your startup deserves feedback that hurts a little
External resources
→ Product-led vs customer-led? It's about balance by Brainmates
→ Why customer input is worth your time (and money) by Brainmates
→ Customer gains vs pains by Steve Forbes
