Product management
For startups to succeed, they need to build products that people want. Product management ensures they have a clear plan for developing and improving the products over time.
External resources
→ Preventing common mistakes in product development by Brainmates
→ Building a killer product strategy by Brainmates
→ Value proposition design best practices by Steve Forbes
→ How to test business ideas by Steve Forbes
Category design
Category design is the process of creating a new product or service category. Startups can use this strategy to differentiate themselves, establish market dominance, and increase revenue.
External resources
→ Why categories are entrepreneur's best friend by Flint & Spark
→ 4 signs you need to design your own category by Flint & Spark
Customer research
Customer research is the process of gathering information about customers' needs, behaviours, and preferences to inform product development and decision-making, ultimately leading to more successful products.
External resources
→ Product-led vs customer-led? It's about balance by Brainmates
→ Why customer input is worth your time (and money) by Brainmates
→ Customer gains vs pains by Steve Forbes
