A BOLD

NEW BRAND

AWAITS

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WE'RE SHAPING THE FUTURE TOGETHER

Stone & Chalk began from humble beginnings and has also been on a growth journey of our own.

We were founded on Fintech but have evolved to support all emerging tech sectors.

We have carefully curated our communities and programs to provide the right environment to commercialise success and accelerate growth.

We are connected and have cultivated the perfect Impact Network to fully support our founders, partners, academia & investors.

We know this is a journey with many challenges and empower our founders at every stage on their pathway to success.

We are empowering the Founders of the industries of tomorrow and together, we are all redefining the future of work.

As a network, we are having a positive impact on our communities, our workforce, our economies and industries. We are shaping the future together.

OUR MISSION

Our mission is to empower entrepreneurs to commercialise success and create an impact across our communities which transforms themselves, the economy and our future.

OUR PURPOSE

We enable both our partners and residents to foster a culture of innovation and accelerate their growth journey - to make success happen.

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OUR VALUES

ACT AS ONE.

We know how hard it is to be a Founder and how the agile world of tech is creating a new future of work. We back each other, look out for and support our residents, corporate partners, team and the wider ecosystem. We create connections and community, not transactions and competitor behaviour.

OUR APPROACH

We know how hard it is to be an entrepreneur and how the agile world of tech is creating a new future of work.

For us, we want to ensure no one is left behind, everyone is welcome in our communities and all feel supported at every stage off their growth journey.

Inclusivity and diversity are in our DNA and we value wellness of every individual. We guard each other as a community who is strongest shaping the future together.

Join our impact network and make success happen.

BRAND ARCHITECTURE

CATEGORY:
We're shaping the future together
GEOGRAPHY:

SYDNEY

MELBOURNE

Victorian Innovation Hub

ADELAIDE

Home of entrepreneurship

LEARN MORE ABOUT OUR STORY

MOST REQUESTED ASSETS

Stone & Chalk Logos
Colour Palette
Brand Positioning Framework
Photography Guide

BRAND GUIDELINES

With Stone & Chalks growth and new direction, we need a brand identity that is efficient to use, flexible across various applications, and able to feature brand content in an efficient, consistent way.

The Stone & Chalk brand guidelines are a system of tools, rules and resources designed to assist you in all company communications. It covers the six core brand elements: graphic shapes, logo, colour, type, imagery and iconography.

All of Stone & Chalks brand features are proprietary. If you opt to use any trademarks, logos, designs, and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.

BRAND ASSETS

Our brand system is composed of six core elements
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GRAPHIC SHAPES

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LOGO

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COLOUR

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TYPOGRAPHY

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IMAGERY

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ICONOGRAPHY

GRAPHIC SHAPES

Our identity is built around two basic shapes, which represent ‘Stone’ and ‘Chalk’.
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stone

VISUAL SHOWCASE

stone
The shapes allow us to create illustrative layouts for headings and typography. We can also use the shapes in layouts as design elements.

LOGOS

STONE & CHALK MASTER BRAND

Our primary logo is contained in a neat circle, and maintains the style and equity from our previous logo.
black-logo
Primary logo
Positive
white-logo
Primary logo
Negative

LOGO VARIATIONS

Our new brand scheme also allows more flexibility with the logo, with a series of modular constructions which allow the logo to be used in a more expressive manner. This allows us to use the logo more as a graphic device, rather than just a small brand element on our communications.

Positive Versions
white-logo
Horizontal logos
Our horizontal logos are useful for page headers and website banner area placement.
Vertical logos
Our vertical logos are useful for magazine mastheads, pull up banners and other vertical formats.
Reverse Versions
white-logo
Horizontal logos
Our horizontal logos are useful for page headers and website banner area placement.
Vertical logos
Our vertical logos are useful for magazine mastheads, pull up banners and other vertical formats.

COLOUR

STONE & CHALK MASTER BRAND

Primary Color Palette
Somethings are black and white - and so are our core brand colours. Our primary palette is strong and monochromatic, reflecting the ‘stone’ and ‘chalk’ of our brand.
black-logo
STONE
RGB - 20 20 20
CMYK - 0 0 0 100
HEX - 141414
white-logo
CHALK
RGB - 250 250 250
CMYK - 0 0 0 4
HEX - FAFAFA

Secondary Colour Palette

Our secondary colour palette, a range of chalk colours, are bright and bold, providing a strong contrast to the monochromatic style of the brand. The secondary palette is designed to be used in limited amounts, to provide ‘pop’ or draw attention.
NEUTRAL-logo
NEUTRAL
RGB - 200 202 198
CMYK - 0 0 0 22
HEX - C8CAC6
TEAL-logo
TEAL
RGB - 140 220 185
CMYK - 48 0 31 0
HEX - 8CDCB9
GOLD-logo
GOLD
RGB - 255 210 25
CMYK - 0 10 100 0
HEX - FFD219
VIOLET-logo
VIOLET
RGB - 190 145 250
CMYK - 0 0 0 22
HEX - BE91FA
MELON-logo
MELON
RGB - 255 120 90
CMYK - 0 63 70 0
HEX - FF785A

TYPOGRAPHY

BRAND TYPEFACE

Our brand typeface is GT Pressura. It is a bold, contemporary sans serif typeface, which has a punchy no-nonsense appearance as it is quite compressed.
If you need a copy of GT Pressura for designing Stone & Chalk communications, please contact the Brand team. We have licenses for desktop and web font versions of GT Pressura.

STONE

&

GT PRESSURA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

GT Pressura Bold

SYSTEM TYPEFACE

Our system typeface is Helvetica Neue. We use this in our PowerPoint documents, and also as body copy in literature layouts.

Today is where

tomorrow is

made.

HELVATICA NEUE BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Helvetica Neue Bold

IMAGERY

PHOTOGRAPHY

Our photo style is natural, yet professional. We have four basic styles.
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OUR PEOPLE

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OFFICE LIFE

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OUR SPACE

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OUR EVENTS

VIDEOGRAPHY

This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text.

PODCAST

Join us for our Chalk Talk Podcast series interviewing the best panellist to inform youof the hot topics in our ecosystem.

ICONOGRAPHY

WEB ICONS

We developed this set of icons to be used on the website and in infographics.
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black-logo
black-logo
black-logo
black-logo

ILLUSTRATIVE ICONS

A set of illustrative icons have been developed to use on posters or in larger use applications.
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black-logo
black-logo
black-logo
black-logo

CAN'T FIND WHAT

YOU'RE LOOKING

Need something else? Questions on how to use these materials? Get in contact with Stone & Chalk to assist with your request!