Word and PDF documents have enabled us to communicate ideas for more than 25 years, however, the ways we organise and publish them is in stagnation.
We all know the pain of sieving through multiple versions of downloaded documents to find the correct file. For organisations, it’s difficult to continuously update their website with current documents and it negatively impacts on customers who download them.
WordFlow is the first to automatically transform Word and PDF documents into secure, easy-to-navigate, cloud-based webpages.
Following the release of the Banking Royal Commission Report, WordFlow transformed the 1,200-page document into a website using its specialised conversion and enrichment engine.
“We do about 100 pages every two or three minutes, it’s very fast,” says Bruce, CEO & Founder of WordFlow.
Emerging from the corporate world, Bruce and Co-Founder Caroline Trotman, COO of WordFlow and Stone & Chalk Board Member, both encountered the same issue. They kept seeing attractive web design prioritised over ease of access to content that formed the backbone of organisations.
They noticed a pattern where migrating information to the web involved applying a ‘digital lipstick,’ where the backend was old and attached to new. In other words, they still had Word and PDF documents attached to their websites.
To make matters worse, organisations generally have their information spread across multiple systems, holding these documents “in captivity,” explains Bruce.
This presents a huge risk as business decisions can be made based on outdated information. In fact, many issues uncovered in the Banking Royal Commission occurred as a result of operational failures.
WordFlow seized the opportunity to “redefine the document,” says Bruce. WordFlow removes this complexity by bringing all required information into one place and making significant information just one or two clicks away.
How does the technology work?
Well, first thing’s first; there is absolutely no downloading – all you need is internet and a (portable) device.
WordFlow webpages function like any other website: the table of contents from documents becomes the webpage navigation panel. Automated tags effectively classify every page of every document and enable filtered search to give detailed and accurate results.
Interactive features include: pop-up glossary terms and acronym definitions, an accessibility panel featuring zoom capabilities, options to adjust colour-vision, as well as features to help the hearing-impaired.
For the 26% of Australian households that don’t speak English at home, WordFlow automatically translates any webpage into any one of 104 different languages.
With its digital edition of the Banking Royal Commission Final Report, WordFlow generated links to relevant legislation and published commentary, related images and videos. There’s no need to leave the webpage, as everything’s there at your fingertips.
“With analytics incorporated into every webpage, organisations can gather human behaviour from any site automatically,” explains Caroline. This enables marketers and publishers to know what is working, and what can be improved to enrich user engagement.
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“We are the biggest fans of Stone & Chalk,” exclaim the pair.